Agent-led and price-led community group buying is upending Southeast Asia's B2C distribution landscape
Conversational commerce adds depth and service to e-commerce, resulting in higher customer satisfaction and improved conversion
From a crucible of Western social apps, local e-commerce platforms and Chinese best practices, live selling is growing big in Southeast Asia
We feel it is important to put down a solid conceptual foundation before analyzing or trying to size this growing market.
Social Commerce is growing fast in Southeast Asia. We're investing to deliver reliable data and useful tools for brands and retailers.
Our first “market memo” will focus on one of Southeast Asia's largest consumer spending categories: the grocery sector.
A foundational (re)introduction to Southeast Asia Consumer. What it is, where it might be going and what we're focusing on.